PADI
Lifestyle · Dive
Mermaids Are Real
PADI · PR Newswire / Cision
A feel-good consumer campaign tying an International Mermaid Day moment to PADI's ocean mission — built for shares and press pickup.
View campaign →
Melbourne-born · Bay Area-based
15+ yrs · Digital marketing & media
Melbourne-born. Bay Area-based. Digitally driven.
I'm Leah Hovig — a digital marketer, content strategist, and brand storyteller with 15+ years helping brands improve their visibility, messaging, campaigns, and digital presence.
My work brings together strategy, content, SEO, paid search, analytics, PR, web, creative, and storytelling — focused on helping brands connect, grow, and be remembered.
Live signal
SEO · PAID · PR
0
Years in market
Forbes.
Earned media
0
IEEE · PR Newswire · Cision
The approachMarketing that looks good,
Marketing that looks good,
reads well, and works hard.
I help turn ideas into content, campaigns, websites, and digital experiences that feel professional, useful, and easy to connect with.
Whether I'm writing, planning, designing, optimizing, reporting, or reviewing performance, my goal is to make the work clear, purposeful, and aligned with the audience it needs to reach.
About meStrategy, creativity,
Strategy, creativity,
and follow-through.
Melbourne-born. Bay Area-based. Marketing with clarity, creativity, and a human point of view.
A digital marketer with strategy, creativity, and follow-through.
I was born in Melbourne, Australia, and built my career around a simple belief: good marketing should make the message easier to understand and the brand easier to trust.
My background spans digital marketing, website content, paid search, PR, campaign strategy, analytics, design, social media, newsletters, event marketing, video content, and brand communications.
I've worked across B2B and B2C industries — media, technology, consumer brands, events, manufacturing, lifestyle campaigns, and service-based businesses.
I like turning complex ideas into content people understand, building campaigns that perform, and helping brands find the right words, visuals, and digital path forward.
If you want the full story, let's connect →What I doStrategy, content,
07 services
Strategy, content,
and digital execution.
Strategy01
Digital Marketing Strategy
Campaign planning, messaging, audience targeting, content direction, and digital growth support.
SEO & Web02
SEO & Website Content
Optimized website copy, landing pages, service pages, metadata, keyword strategy, and on-page content improvements.
Content03
Content & Writing
Press releases, campaign copy, newsletters, web copy, social posts, email content, video scripts, and brand messaging.
Paid Media04
Paid Search & Digital Advertising
Google Ads, keyword research, ad copy, landing page alignment, campaign updates, and performance improvements.
Analytics05
Analytics & Reporting
GA4, Search Console, Looker Studio / Data Studio, campaign reporting, website insights, and clear recommendations.
Creative06
Creative & Video
Creative direction, digital graphics, campaign assets, short-form video, long-form video, event visuals, and visual storytelling.
Audiences07
B2B & B2C Marketing
Marketing experience across business and consumer audiences — from technical products and trade shows to lifestyle campaigns, media brands, local services, and customer-facing content.
Consumer / B2CCampaigns people
Lifestyle · Media · Health
Campaigns people
actually feel.
105.7
Broadcast · Brand Launch
Jammin' 105.7 Launch
Beasley Media Group · Las Vegas
Positioning and launch buzz for a brand-new consumer radio station — lineup reveal, morning-show relaunch, and market-wide awareness.
View campaign →JAM
Events · Cause
Jamathon Benefit Concert
Beasley Media Group · Salvation Army
A virtual consumer event and cause-marketing push driving turnout and donations for the Salvation Army of Southern Nevada.
View campaign →OT
Health & Beauty
Aesthetics & Wellness
OrangeTwist · Consumer health
Digital marketing, content, and promotions for a modern med-aesthetics brand — turning treatments into bookings across web and social.
Visit site →CBS
Broadcast Media
On-Air + Digital Audience
CBS Radio / Audacy · Major markets
Consumer audience engagement across on-air and digital — promotions, contests, and content that grew listener loyalty and reach.
Visit site →GO
Retail · Telecom
Retail & eCommerce
GoWireless / Verizon
Consumer retail and eCommerce marketing for a national wireless brand — local campaigns, offers, and store-traffic drivers.
Visit site →Tools, platforms & technical skillsThe tools behind
7 domains
The tools behind
the work.
I work across strategy, content, creative, analytics, advertising, PR, and web platforms — understanding the full digital ecosystem, how the work gets built, launched, measured, and improved.
01Content, PR & Communications
PR Newswire / CisionDiveNewswireWordPressElementorMailchimpLinkedInMeta / FacebookInstagramYouTubeEmail marketingNewsletter contentPress release writingCampaign messagingWebsite copySEO contentVideo scriptsEvent communicationsBrand storytelling
02Creative, Design & Video
Adobe Creative CloudPremiere ProPhotoshopIllustratorCanvaVideo editingShort-form videoLong-form videoSocial graphicsDigital adsPresentation designEvent graphicsWebsite visualsCampaign creativeBrand assetsVisual storytelling
03SEO, Website & Web Content
Google Search ConsoleGA4Google Business ProfileWordPressElementorGitHubHTMLCSSMetadataKeyword researchLanding pagesService pagesBlog contentWebsite auditsOn-page SEOLocal SEOContent optimization
04Paid Media & Digital Advertising
Google AdsGoogle Search campaignsKeyword strategyAd copywritingLanding page alignmentCall-focused campaignsCampaign optimizationPerformance trackingMeta / Facebook adsLinkedIn campaignsDigital display adsNewsletter banner ads
05Analytics, Reporting & Performance
GA4Google Search ConsoleLooker Studio / Data StudioGoogle Ads reportingCampaign dashboardsTraffic analysisKeyword performanceLead trackingCTR & engagement reviewMonthly reportingPerformance insightsMarketing recommendations
06Business, CRM & Collaboration
Microsoft TeamsSharePointOneDriveExcelPowerPointDynamics 365 / CRMClickDimensionsRSVPifyProject coordinationEvent marketing supportCross-functional commsSales & marketing alignment
07AI, Cybersecurity & Ongoing Learning
I'm an avid learner in the areas shaping the future of digital marketing — AI tools, responsible AI use, prompt development, marketing automation, cybersecurity awareness, data privacy, and safe digital practices. Modern marketers need to understand how technology, data, security, and AI are changing the way brands communicate and operate.
AI toolsResponsible AIPrompt developmentMarketing automationCybersecurity awarenessData privacySafe digital practices
Selected press & publications
06 releases · 3 outlets
On the wire.
CVPR 2024 Breaks Paper and Attendance Records
The world's preeminent computer-vision conference — 11,532 submissions (a 26% jump), 12,000+ attendees, 76 countries.
CVPR: AI and Computer Vision Research
Editorial coverage spotlighting the AI and computer-vision research shaping the field for a broad professional audience.
Registration Opens for IEEE Quantum Week 2024
Launch announcement driving registration for IEEE's flagship quantum-computing conference — promotion built to convert experts.
Mermaids Are Real: PADI Filling the Oceans with Magic and Hope
A playful, on-brand launch tying an International Mermaid Day moment to PADI's global mission — distributed via PR Newswire / Cision.
Beasley Media Group Unveils Jammin' 105.7 in Las Vegas
Format-launch announcement for a new Las Vegas radio brand — positioning the station, lineup, and a marquee morning show.
Jammin' 105.7 to Host Jamathon Online Concert to Benefit Salvation Army
Community event promotion for a virtual benefit concert supporting the Salvation Army of Southern Nevada — cause marketing with a local hook.
Voice-over & audio
04 spots
Words, out loud.
A selection of radio spots and brand promos I've voiced — from national brands to station imaging. Press play to listen.
Coors — Radio PromoBrand Spot
Xtreme Radio 107.5 — :60 SpotRadio Imaging
Xtreme Radio — Christmas PromoHoliday Imaging
Hannah Montana — Event SpotEvent Promo
Proof of work
Proof, not just promises.
0+
Years of experience across digital marketing, content, PR, paid search, analytics, web, creative, video, and campaign strategy.
Experience
National Press Visibility
Campaign and PR work connected to recognized platforms including Forbes, PR Newswire / Cision, IEEE Computer Society, Beasley Media Group, and consumer lifestyle campaigns.
Reach
Cross-Industry Perspective
Experience supporting technical, consumer, media, event, local business, and service-based brands.
Range
Hands-On Execution
I can plan the strategy, create the content, update the website, build the campaign, review the data, design the asset, edit the video, and keep the work moving.
Delivery
Credentials
LinkedIn · Coursera · Google
Certified & current.
LinkedIn recommendationsWhat people say about
What people say about
working with me.
I've worked with talented leaders, teammates, clients, and colleagues across digital marketing, content, PR, media, events, and B2B/B2C brands. These reflect how I approach the work: strategic, creative, hands-on, collaborative, and focused on moving the brand forward.
“
One of the most strategic, detail-oriented, and results-driven professionals I've collaborated with.
Matthew highlighted Leah's ability to manage high-profile campaigns, optimize content for audience engagement, navigate complex digital projects, and use analytics to drive measurable success.
Matthew Stanton
Digital Media Communications · Data Analysis & Visualizations · Digital Operations
“
Hardworking, knowledgeable, and deeply experienced in digital marketing.
Aila described Leah as a digital marketer with strong campaign, web, paid advertising, email, event, and cross-functional marketing experience.
Aila Joy Macarulay
Aerospace Tech Marketing · Simplifying Complex Concepts
“
An excellent communicator and a natural problem-solver.
Joshua recognized Leah's ability to manage large projects, write ad copy, develop communication plans, build strong relationships, and bring professionalism and adaptability to her work.
Joshua Roller
Storyteller
“
Well-rounded across WordPress, social media, graphics, coding, Photoshop, and data visualization tools.
Gianni highlighted Leah's hands-on digital experience — video, graphic design, social media, data tracking, WordPress, Photoshop, coding, and the ability to quickly learn and execute new tools.
Gianni Giancola
Advertising & Social Media · Creative Digital Marketer
“
A clear understanding of digital analytics, SEO, social media, and online content.
Shannon noted Leah's impact on digital content and audience growth — social media promotion, SEO, digital analytics, and online magazine content for a large global membership audience.
Shannon Dewey
Writer / Editor
“
Professional, successful, and consistently able to produce results.
Marc worked with Leah as a client and described her as highly talented, professional, and results-driven, with strong expertise as a webmaster and digital professional.
Marc Saggese
Attorney · The Law Offices of Saggese & Associates
Signal historyA track record
A track record
across industries.
Digital Marketing Communications Specialist
Heat and Control — B2B manufacturing
Current
Digital Marketing Consultant
Independent — SEO, Google Ads, GA4 & Data Studio reporting
Current
Registration Manager
Beyond Ordinary Events (a Hyve Group) · for Covonto, Inc. — Remote
Recent
Marketing & Content
PADI Americas · OrangeTwist — consumer & lifestyle
Prior
Content & Communications
IEEE Computer Society · Toastmasters International — membership & tech
Prior
Digital Program Director
Beasley Media Group — broadcast media
Prior
Digital & eCommerce Marketing
GoWireless / Verizon — telecom
Prior
Let's talk
Have a project,
Have a project,
or a role?
Open to full-time marketing roles and select consulting work. If you value form, style, and results — let's build something worth writing about.